QSR Uniform Case Study
Obstacle: Crest Uniform needed an ad for QSR Magazine to drive new business. Historically, our ads in this magazine, which were generic and capabilities-oriented, generated little-to-no response.
Objective: Crest already serviced a number of the large QSR’s (Quick Service Restaurants) like McDonalds, Wendys, and Taco Bell, who all had their own magazines. We needed to target smaller QSR’s who were not in a standardized uniform program. Most of the ads in these magazines looked the same. We needed ours to stand out to get the attention of the restaurant owners.
Solution: An ad featuring a young QSR employee standing in his boxer shorts, holding a tray of fast food. The shock factor of the lack of uniform in contrast to the images of employees dressed respectably in professional uniforms was attention-getting.
Result: The call center was unprepared to handle the amount inquiries that came pouring in as a result of this ad.